This report is produced by re.Climate, who are disappointed in Canadians weakening support for Net Zero alarm and expensive emissions initiatives.  More on the findings, but first some facts about the source.

About Re.Climate

Re.Climate is Canada’s go-to centre for training, research and strategy on Climate Change communications and public engagement. We provide strategic services to help practitioners reach new audiences, overcome polarization, communicate urgency, and motivate change.

Re.Climate works closely with experts conducting research in misinformation and climate change communications.

Re.Climate Major Funders with mission slogans

Environment Funders Canada:  A national network of philanthropic foundations and other organizations supporting efforts to transition toward a more sustainable world.

Ivey Foundation: A private charitable foundation dedicated to supporting Canada’s transition to a net-zero future while ensuring the country’s long-term economic competitiveness.

McConnell Foundation:  We are dedicated to tackling the climate crisis and supporting communities coast to coast to coast in transitioning to net-zero carbon.

Donner Canada Foundation:  Supporting Canada’s Transition to a Net-zero Carbon Future While Fostering Economic Prosperity

Clean Economy Fund:  Supporting giant leaps toward net zero.

European Climate Foundation:  Help tackle the climate crisis by fostering the development of a net zero emissions society at the national, European and global level.

The report is a meta-analysis by people dedicated to reduce hydrocarbon energy use in Canada.  So while they claim to be non-partisan, their advocacy is aligned with the Trudeau government.  Public opinion organizations conducted surveys in the last year, and Re.Climate consolidated and interpreted the findings.

Executive Summary

Canadians report high levels of concern about climate change and are connecting the dots between wildfires, extreme weather and global warming. But the affordability crisis has displaced climate action on the list of priorities while concerted opposition has dampened support for key policies.

The world is experiencing record temperatures and we are skirting 1.5 C above pre-industrial levels over a full year for the first time. But climate policies and actions are hindered by narratives framing them as costly, unfair and ineffective.

The competing concerns and undermining narratives are impacting public attitudes. Many Canadians say they do not believe we can meet our energy and climate objectives, even when they agree
that climate change is a serious threat that requires concerted effort. There is a worrying gap between general concern about climate change and the erosion of support for specific climate actions.

Theme:  Mind the Gaps

The report contains communications advice to activists concerning declines in support and shifts away from desired initiatives.  Examples of some of the gaps are excerpted below.

My Comment:

All opinion surveys are testing the effectiveness of media messaging upon public awareness.  This one seems to show that Canadians have been frightened by what they are told, but are not convinced that current and proposed actions will be practical and effective solutions to the claimed problem.

Addendum:  And Then There’s Climate Science Facts

Outside the scope of these surveys: