For seven decades, the country’s intellectual and cultural life was produced and protected by a set of institutions—universities, newspapers, magazines, record companies, professional associations, cultural venues, publishing houses, Hollywood studios, think tanks, etc. Collectively, these institutions reflected a diversity of experiences and then stamped them all as “American”—conjuring coherence out of the chaos of a big and unwieldy country. This wasn’t a set of factories pumping out identical widgets, but rather a broad and messy jazz band of disparate elements that together produced something legible, clear, and at times even beautiful when each did their part.
But, beginning in the 1970s, the economic ground underneath this landscape began to come apart. Michael Lind explains this better than anyone else:
The strategy of American business, encouraged by neoliberal Democrats and libertarian conservative Republicans alike, has been to lower labor costs in the United States, not by substituting labor-saving technology for workers, but by schemes of labor arbitrage: Offshoring jobs when possible to poorly paid workers in other countries and substituting unskilled immigrants willing to work for low wages in some sectors, like meatpacking and construction and farm labor. American business has also driven down wages by smashing unions in the private sector, which now have fewer members—a little more than 6% of the private sector workforce—than they did under Herbert Hoover.
This was the tinder. The tech revolution was the match—one-upping the ’70s economy by demanding more efficiency and more speed and more boundarylessness, and demanding it everywhere. They introduced not only a host of inhuman wage-suppressing tactics, like replacing full-time employees with benefits with gig workers with lower wages and no benefits, but also a whole new aesthetic that has come to dominate every aspect of our lives—
a set of principles that collectively might be thought of as flatness.
Flatness is the reason the three jobs with the most projected growth in your country all earn less than $27,000 a year, and it is also the reason that all the secondary institutions that once gave structure and meaning to hundreds of millions of American lives—jobs and unions but also local newspapers, churches, Rotary Clubs, main streets—have been decimated. And flatness is the mechanism by which, over the past decade and with increasing velocity over the last three years, a single ideologically driven cohort captured the entire interlocking infrastructure of American cultural and intellectual life. It is how the Long March went from a punchline to reality, as one institution after another fell and then entire sectors, like journalism, succumbed to control by narrow bands of sneering elitists who arrogated to themselves the license to judge and control the lives of their perceived inferiors.
Flatness broke everything.
Today’s revolution has been defined by a set of very specific values:
- boundarylessness; speed; universal accessibility;
- an allergy to hierarchy, so much so that the weighting or preferring of some voices or products over others is seen as illegitimate;
- seeing one’s own words and face reflected back as part of a larger current;
- a commitment to gratification at the push of a button;
- equality of access to commodified experiences as the right of every human being on Earth;
- the idea that all choices can and should be made instantaneously, and that,
- the choices made by the majority in a given moment, on a given platform represent a larger democratic choice, which is therefore both true and good—until the next moment, on the next platform.
Here’s a description of the aesthetics of Silicon Valley (emphasis added):
It’s the realm of coffee shops, bars, startup offices, and co-live/work spaces that share the same hallmarks everywhere you go: a profusion of symbols of comfort and quality, at least to a certain connoisseurial mindset. Minimalist furniture. Craft beer and avocado toast. Reclaimed wood. Industrial lighting. Cortados. Fast internet. The homogeneity of these spaces means that traveling between them is frictionless, a value that Silicon Valley prizes and cultural influencers take advantage of. Changing places can be as painless as reloading a website. You might not even realize you’re not where you started.
“You might not even realize you’re not where you started.” The machines trained us to accept, even chase, this high. Once we accepted it, we turned from willful individuals into parts of a mass that could move, or be moved, anywhere. Once people accepted the idea of an app, you could get them to pay for dozens of them—if not more. You could get people to send thousands of dollars to strangers in other countries to stay in homes they’d never seen in cities they’d never visited. You could train them to order in food—most of their food, even all of their food—from restaurants that they’d never been to, based on recommendations from people they’d never met. You could get them to understand their social world not as consisting of people whose families and faces one knew, which was literally the definition of social life for hundreds of thousands of years, but rather as composed of people who belonged to categories—“also followed by,” “friends in common,” “BIPOC”—that didn’t even exist 15 years ago. You could create a culture in which it was normal to have sex with someone whose two-dimensional picture you saw on a phone, once.
You could, seemingly overnight, transform people’s views about anything—even everything.
The Obama administration could swiftly overturn the decision-making space in which Capitol Hill staff and newspaper reporters functioned so that Iran, a country that had killed thousands of Americans and consistently announces itself to be America’s greatest enemy, is now to be seen as inherently as trustworthy and desirable an ally as France or Germany. Flatness, frictionlessness.
The biological difference between the sexes, which had been a foundational assumption of medicine as well as of the feminist movement, was almost instantaneously replaced not only by the idea that there are numerous genders but that reference in medicine, law or popular culture to the existence of a gender binary is actually bigoted and abusive. Flatness.
Facebook’s longtime motto was, famously, “Move fast and break shit,” which is exactly what Silicon Valley enabled others to do.
The internet tycoons used the ideology of flatness to hoover up the value from local businesses, national retailers, the whole newspaper industry, etc.—and no one seemed to care. This heist—by which a small group of people, using the wiring of flatness, could transfer to themselves enormous assets without any political, legal or social pushback—enabled progressive activists and their oligarchic funders to pull off a heist of their own, using the same wiring. They seized on the fact that the entire world was already adapting to a life of practical flatness in order to push their ideology of political flatness—
what they call social justice, but which has historically meant the transfer of enormous amounts of power and wealth to a select few.
Because this cohort insists on sameness and purity, they have turned the once-independent parts of the American cultural complex into a mutually validating pipeline for conformists with approved viewpoints—who then credential, promote and marry each other. A young Ivy League student gets A’s by parroting intersectional gospel, which in turn means that he is recommended by his professors for an entry-level job at a Washington think tank or publication that is also devoted to these ideas. His ability to widely promote those viewpoints on social media is likely to attract the approval of his next possible boss or the reader of his graduate school application or future mates. His success in clearing those bars will in turn open future opportunities for love and employment. Doing the opposite has an inverse effect, which is nearly impossible to avoid given how tightly this system is now woven. A person who is determined to forgo such worldly enticements—because they are especially smart, or rich, or stubborn—will see only examples of even more talented and accomplished people who have seen their careers crushed and reputations destroyed for daring to stick a toe over the ever multiplying maze of red lines.
So, instead of reflecting the diversity of a large country, these institutions have now been repurposed as instruments to instill and enforce the narrow and rigid agenda of one cohort of people, forbidding exploration or deviation—a regime that has ironically left homeless many, if not most, of the country’s best thinkers and creators. Anyone actually concerned with solving deep-rooted social and economic problems, or God forbid with creating something unique or beautiful—a process that is inevitably messy and often involves exploring heresies and making mistakes—will hit a wall. If they are young and remotely ambitious they will simply snuff out that part of themselves early on, strangling the voice that they know will get them in trouble before they’ve ever had the chance to really hear it sing.
As with Communists and modernism, there was nothing inevitable about the match. Most consumers don’t know that by using internet-based (or -generated) platforms—by buying from Amazon, by staying in an Airbnb, by ordering on Grubhub, by friending people on Facebook—that they are subscribing to a life of flatness, one that can lead directly into certain politics. But they are. Seduced by convenience, we end up paying for the flattening of our own lives. It is not an accident that progressive ideas spread faster on the internet.
The internet is a car that runs on flatness; progressive politics—unlike either conservatism or liberalism—are flatness.
I’m not looking to rewind the clock back to a time before we all had email and cellphones. What I want is to be inspired by the last generation that made a new life-world—the postwar American abstract expressionist painters, jazz musicians, and writers and poets who created an alternate American modernism that directly challenged the ascendant Communist modernism: a blend of forms and techniques with an emphasis not on the facelessness of mass production, but on individual creativity and excellence.
Like them, our aim should be to take the central, unavoidable and potentially beneficent parts of the Flatness Aesthetic (including speed, accessibility; portability) while discarding the poisonous parts (frictionlessness; surveilled conformism; the allergy to excellence). We should seek out friction and thorniness, hunt for complexity and delight in unpredictability. Our lives should be marked not by “comps” and metrics and filters and proofs of concept and virality but by tight circles and improvisation and adventure and lots and lots of creative waste.
And not just to save ourselves, but to save each other. The vast majority of Americans are not ideologues. They are people who wish to live in a free country and get along with their neighbors while engaging in profitable work, getting married, raising families, being entertained, and fulfilling their American right to adventure and self-invention. They are also the consumer base for movies, TV, books, and other cultural products. Every time Americans are given the option to ratify progressive dictates through their consumer choices, they vote in the opposite direction. When HBO removed Gone with the Wind from its on-demand library last year, it became the #1 bestselling movie on Amazon. Meanwhile, endless numbers of Hollywood right-think movies and supposed literary masterworks about oppression are dismal failures for studios and publishing houses that would rather sink into debt than face a social-justice firing squad on Twitter.
This disconnect between culturally mandated politics and the actual demonstrated preferences of most Americans has created an enormous reserve of unmet needs—and a generational opportunity. Build new things! Create great art! Understand and accept that sensory information is the brain’s food, and that Silicon Valley is systematically starving us of it. Avoid going entirely tree-blind. Make a friend and don’t talk politics with them. Do things that generate love and attention from three people you actually know instead of hundreds you don’t. Abandon the blighted Ivy League, please, I beg of you. Start a publishing house that puts out books that anger, surprise and delight people and which make them want to read. Be brave enough to make film and TV that appeals to actual audiences and not 14 people on Twitter. Establish a newspaper, one people can see themselves in and hold in their hands. Go back to a house of worship—every week. Give up on our current institutions; they already gave up on us.